The art of wayfinding design integrates map design, typography, symbols, and color to facilitate smooth navigation through a space.
It is most commonly employed in designing environments to provide visual cues for individuals to easily reach their destinations. We work closely with key stakeholders and other design professionals to create a visual wayfinding system that embodies the essence of the project. At RSM Design, we strive to design a comprehensive wayfinding system that speaks the language of the brand.
At the core of our design philosophy is the belief that effective wayfinding is a fundamental element of creating functional and user-friendly spaces. Our approach to wayfinding design begins with a thorough analysis of traffic flow, whether it’s for pedestrians or transportation. We work closely with stakeholders and consultants to ensure that our comprehensive wayfinding system accurately reflects the project’s voice and serves the community for years to come. Through a rigorous design process that considers multiple viewpoints, we create visual cues using maps, symbols, color, and typography to guide individuals seamlessly through their surroundings.
List of services:
- Wayfinding Signage
Design and installation of signs that help people navigate through spaces such as buildings, campuses, parks, and public areas. - Signage Systems
Creation of comprehensive sign systems that include directional signs, identification signs, regulatory signs, and other types of signage. - Signage Design
Custom design of signs to fit the specific needs of a space, brand, or project. - Wayfinding Programs
Development of a holistic wayfinding strategy that considers the needs of users and the goals of the space. - Wayfinding Experience Evaluation
Assessment of an existing wayfinding system to identify opportunities for improvement and optimization. - Wayfinding Masterplans + Guidelines
Creation of a long-term wayfinding plan that outlines the strategy, design principles, and guidelines for implementing and maintaining the system. - Interactive Wayfinding Solutions
Implementation of digital and interactive wayfinding tools such as mobile apps, touchscreens, and kiosks to enhance the user experience and provide real-time information.
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